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What's the Difference Between Author Marketing and Book Marketing?
Author marketing and book marketing serve different purposes in a writer’s journey. One is about cultivating your identity and long-term presence in the literary world; the other focuses on selling a specific book. Understanding the difference allows writers to build lasting reader relationships while promoting their work more effectively. Both are necessary, but they require distinct strategies to support a successful and sustainable writing career.
Build an Audience Without Social Media: 5 Alternative Strategies for Growth
Spoiler alert: You don’t own our social media pages on Facebook and Instagram. Meta does. If they decide to pull your access to their platforms, they have every right to do so—and bye-bye goes your content (and followership). With one wave of their magic wand, all the work you’ve put into cultivating community and producing quality content could be ripped from under you. Here’s what to do instead.